How We Started an Eco-Friendly Business

The Fig & Fox Company is centred around local. Whether it's food, small businesses or community, local ethos is an important factor that helps support our immediate economy. However, it also means taking a look at our environmental impact and how it affects our local surroundings.

With the rise of e-commerce businesses also comes the rising concern of its carbon footprint; for example, packaging and travel emissions. We wanted to tackle these issues head on by minimising our impact but also being transparent about how we intend to do it.

You can read our environmental policy for a more in depth read but for now we've listed the top 5 steps we took in making our business eco-friendly.


This might seem like an obvious statement but if anyone wants to succeed at anything they have to be fully committed. We knew from the start that we wanted our business to be eco-friendly and weren't going to make any compromises.


If you look at the food industry you'll see plastic packaging everywhere. It took us a lot of research to find the best organic alternatives to plastic vac-packing, piping bags and polystyrene insulation. Most of the time it's double the price but when you weigh up the short-term pennies against the long-term impact, money should be a secondary factor.


When it comes to food, we love foraging and discovering what seasonal local produce. Not only has it travelled less, it often uses less preservatives too which obviously means no harsh chemicals returning to the earth. When it comes to packaging, it isn't enough for us to use compostable materials. We also want our packaging to come from sustainable sources. Unfortunately, small businesses often don't meet the minimum requirements needed by these suppliers so we're working hard to increase sales so we can order recyclable or FSC approved sustainable options.

4. MINIMISE WASTE The food industry is one of the most wasteful out there. We wanted to consider the impact our service has past our own kitchen. By making packaging compostable, we’re reducing plastic waste regardless of how our customers choose to dispose of it. We also set up a food donation collection system so any surplus food we, or our customers have, will go to Peterborough Foodbank.

5. THE DELIVERY DANCE E-Commerce has risen over the past years which means delivery has too. However, by keeping our supply chain local and minimising returns (e.g. people are more satisfied by food than fashion) then we are already reducing potential carbon emissions.